Brand


Half-Built-Robots has a name, a tagline, a robot, and a handful of rules that keep them consistent. This page is the reference.

The name

The site is Half-Built-Robots, hyphenated. The name reflects the reality of my projects: started with enthusiasm, rarely finished.

The tagline

Unfinished Creations, Unbridled Innovation.

Henry

Henry, a small round-headed robot with an antenna, in the site's amber colorway
Henry, friendly pose, in this site's amber colorway.

Henry is the site’s robot mascot. He is the favicon, the confused robot on the 404 page, the placeholder banner on posts without a photo, and the little face in the header that links to my portfolio.

Henry’s artwork is maintained in one place and vendored to each of my projects in a per-site colorway; he is never redrawn from scratch. Henry (the character, the name, and the artwork) is copyright Curt Henrichs, all rights reserved. He is a brand mascot, not clip art, so please don’t reuse him for other projects.

Colors

The theme is monochrome with one accent:

Swatch Role Hex Used for
Ink #404040 text and rules, on white
Accent amber #ffaa3c the tagline, code island accents, the newsletter panel
Warm dark #1b140c code island ground, newsletter ink
Outline gray #555555 Henry's stroke

Type

Roboto Mono, everywhere. Headings, body, chrome.

The rules

  • The name is hyphenated. “Half Built Robots” and “HalfBuiltRobots” are wrong.
  • Henry changes upstream or not at all; the site only ever re-vendors his artwork.
  • The name, tagline, and Henry are not available for use in other projects without written permission (see the Terms of Use).